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Creative Selling, or Selling Out? Social Media and Art

Image courtesy of www.sothebys.com
Image courtesy of www.sothebys.com

Amber Daines has spent a good part of the past decade working with visual artists and galleries, both in the virtual and ‘bricks and mortar’ spheres across several countries.

She was curious to get the latest thinking on whether the traditional art gallery experience has died or sunk to secondary importance in the race to grab the attention of modern art lovers.

Amber asked a host of gallery dealers and artists from Australia to England – with a brief stop in Dubai – whether social media has made the art world a more relevant and culturally challenging place to be.

The verdict? Well, it depends who you ask.
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Adventures in the Wild, Wild West: Media140 Perth


Courtesy of our media partner Lush TV

Perth is the capital of Western Australia, six hours’ flight from Sydney and listed as the most isolated city on the planet. This did not put the Media140 team off organizing and creating a one-day conference there on February 25, 2010.

Over 300 guests filled the iconic Perth Town Hall on what must have been one of the hottest days of a west Australian summer, as temperatures outside soared above 40 degrees.

The theme of the day was listening. Delegates from government departments, brands, PR agencies and businesses soaked up eight hours of content delivered by big names including Nick Hodge (Microsoft), Alice Manners, (GroupM). Stars such as Brett Sandler of Nova radio 93.7 and Carloyn Hall of Chatterblock gave the event a local edge.

The audience had no trouble keeping the speakers busy, with a healthy bout of Q&A at the end of each session. Some of the issues discussed were:

- Making your organisation ‘social’
- Deciding which ‘social battles’ to fight online
- Creating conduct policies for employee use of social media
- The legal ramifications of open and transparent mediums
- Managing employee/employer relations on social media

Cool and comedic lawyers (yes, you read right!) Andrew Pascoe and Sunili Govinnage of Allens Arthur Robinson took an irreverent look at the legal aspects of social media in a highly entertaining good cop/bad cop keynote speech. This was followed by Markus Hafner (Happener) whose speech came with a nudity warning and the subsequent revealing of an ‘e-penis’, which put a humourous bent on a very insightful case study of return on investment.

The event sparked many online conversations between local bloggers, which you can check out here:

- Malgordon.com
- I Need Hits.com
- Tamaleaver.net
- Mediatonic.com.au
- AsaDavidsson.com
Media140 Perth was a great success, and we plan to return in 2010 to continue with smaller ‘meet-ups’ focusing on social media challenges specific to the WA community.


Huge thanks to …


All of our speakers on the day; Alice Manners, Carolyn Hall, Brett Sandler, Nick Hodge, Jared Woods, Gemma Tognini, Dena Vassallo, Richard Giles, Gareth Parker, Brett Mccarthy, Andrew Pascoe, Sunili Govinnage, Bronwen Clune, Markus Hafner, Venessa Paech, Kelly Mcclean, Geneviene Robey, Tama Leaver and Kate Carruthers.

All of our sponsors and our fabulous event partner Via Appia Networking WA, Rebecca, Bree and Lechelle for giving Media140 the benefit of their excellent organisational skills.

The Perth blog team; Kate Carruthers, Bret Treasure and Grum, who diligently captured the essence of the event live on Posterous.

And finally, our man with the camera, Paul Pichugin from Blaque Studios

Conference Picture
View all the images from the conference in our Flickr Group

See you all at the next one!

The Media140 Team

How To Make Journalism Pay: Super8 Vox Pops

Markus Hafner from Strategeist captured a few thoughts from the crowd and speakers from the recent Media140 Sydney Meetup at The Bird Cage, Fringe Bar, Sydney.

The Super8 effect was achieved using the Video Camera app from the iTunes store.

How To Make Journalism Pay: Media140 Sydney Meetup

Our man Martin Cahill was at the #Media140 Sydney Meetup earlier this week to take a look at what was stirring in the world of journalism, looking for answers to the big question: how do you make journalism pay?

“I’ve never delivered a talk at 60 beats per minute, but here goes”

This was the opening line from last nights Media140 event at the Fringe Bar, Sydney. Acoustics were clearly a problem as the background bass shook the laptops and notepads of those in attendance, but in some ways it was all quite fitting. The debate was solid, fast at times and ideas certainly flowed at a steady 60 beats per minute.

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No Secrets on Twitter … Except Tweet No. 10 Billion

The Gigatweet counter, via Mashable

On Friday, Twitter celebrated its 10 billionth tweet, but what it said shall remain one of the Twittersphere’s rare mysteries – because its author has protected their tweets.

Rafaela Marques, the likely unwitting creator of Tweet Number 9,999,999,999 used it to promote ‘30 incredible examples of urban decay photography’, while a user called $Pretty N Paid made Tweet Number 10,000,000,001 the rather cryptic: “DON’T U EVER”.

However, the author of the coveted /status/10000000000 has chosen to remain anonymous and share their thoughts only with friends. The gasp of dismay across the Twitterverse when that discovery was made was almost audible in the real world.

The vast majority of Twitter’s 10-billion-and-counting status updates are deeply personal. A Pear Analytics survey in August 2009 classified 40.75 per cent of tweets surveyed as ‘pointless babble’, and another 37.55 per cent as ‘conversational’. Social media strategists urge businesses and brands to show their followers a ‘human’ face.

So why does Tweeter Number 10 Billion hide his or her thoughts from the rest of the Twittersphere?

*****

Media140 panellist and Crikey parliamentary correspondent Bernard Keane asks the same question of journalists, who often refrain from tweeting their true opinions on current events in order to maintain an image of objectivity before their audiences.
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